June 23, 2009

J. Aldridge by Sea of Shoes for Urban Outfitters.

Hi guys, I'm excited to announce the launch of a capsule collection I did for Urban Outfitters. I'm so grateful to have been given the chance to design what I love (shoes!) and it has been a pleasure to work with UO.

Here is the snippet from the press release.

"Jane Aldridge may be just 17 years old, but the Dallas-based fashion blogger has an impressive global following on her personal style blog, Sea of Shoes. "Ever since I've reached my full shoe size I've been fanatical about collecting shoes," says Aldridge. "That's how my blog got started, as a means of chronicling my addiction to beautiful footwear and the evolution of my personal style," she adds. 

The magnetic Texas teen has to wear a school uniform five days a week with a one and a half inch heel rule, but outside of class, flats are the last thing you'll see her wearing. From YSL cage heels and Chanel bow-tie booties to Margiela clogs, Aldridge pairs her favored heels with equally envied outfits. And now, she has found another creative outlet for her passion; designing shoes herself, with the help of Urban Outfitters.

Launching next month, J. Aldridge by Sea of Shoes is a capsule collection of three styles, exclusive to Urban Outfitters. Dramatic knee-high brown leather peep-toe boots feature top-stitched detailing and lacing at the front, black gladiator heels with studs and twin buckle straps, and lace-up, pointy skimmers. "I'm really excited to bring my designs to Urban Outfitters," says Aldridge. "The inspiration for this collection is a mish-mash of some of the elements of my favorite pairs—sort of Victoriana meets gladiator warrior."

Can't wait to get home and try them on!


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Photo of jen michaels

wow this is so exciting! congrats jane!

Photo of maria

This is awesome!! Congratulations!!

Photo of Laura

Amazing, I'm so excited for you! :}

Photo of Chelsea

That's so exciting Jane! Congratulations!

Photo of jh

i love the boots!

Photo of Heather

What an accomplishment Jane! You are truly the future of fashion!

Photo of Elizabeth Jaime

Congrats! You're living the dream!

InBetweenSeams: http://elizabethjaime.wordpress.com/

Photo of frenchghosts

wow, this is amazing! i need to get my hands on a pair!

Photo of Kate

I think you're the luckiest 17 year old ever…

also, I want the skimmers more than anything…

Photo of fashion roadkill

Wow they look amazing!!! What an amazing opportunity! Congratulations!


Photo of Connie

Those brown peep-toes are TO DIE FOR! I cannot wait until they are released!

Photo of Saree Elias

J! congratsss! im in love with the peep toe booties! i want i want! :)


Photo of Chelsea

Love the boots as well, it's so sassy! :)
I know this will sell well, God bless!

Photo of Nahal


Photo of Michelle

wow! i'm soooo excited! i love jane!!! :D

Photo of Michelle

Looking forward to buying some of these!

Photo of Priyarrr

UHM. those black flats?! FABULOUS! Can't wait to buy them asappp EEEEEE!

Photo of MTDaysandNights

How awesome! Congrats on that.

Photo of elyoo

WHOA! Congratulations!

Photo of Lauren

yayyyyy! i wanna buy a pair. :)

Photo of sd

uhm...wow!! lucky!!

Photo of Elinor

Congratulations Jane! The shoes are "so you"!! Wish we had Urban Outfitters out here in Malaysia! *envy*

Photo of Debbie

Wow...congratulations and I will be looking for those boots at Urban in the Fall?

Photo of Bombshell Kitten

So exciting! Congratulations, you designer you (:

Photo of jameson ruth.

they look amazing!
you deserve it, you have got to be one of the most stylish 17 year olds alive right now.
you're very lucky.

Photo of Antonia

Congrats! I NEED those boots! LOVE. THEM.

Photo of Ainsley

No way!! I was just at Urban Outfitters today haha. That's so cool!!

Photo of mr. freddy's mom

those are nice shoes, jane!
i love your designs!


Photo of Kathlene

I seldom like the looks of flats, but this pair i actually really like. How exciting it must be to get to design your own shoes!

Photo of ava

I am so proud of you Jane!!!! I LOVE these shoes! <3 Ava

Photo of Brigadeiro

OMGOSH!!! How absolutely UNREAL! Congratulations! I love the tan lace up boots! Amazing! :)

Photo of claudia

AHHHHHH thats amazing your sooo talented wow lucky you

Photo of Shauna

So basically you can ripoff the expensive shoes you wear, make them affordable-ish for your fans, and you 'designed' some shoes? I mean, come on, really. There is zero effort in this. Studded sandals? BURBERRY. Peeptoe boot? MMM. laced ballet flat? Ann D. Whoopity do. At least come out and say "Hey guys I appreciate that you admire my collection and wanted to make more affordable versions." There is nothing, NOTHING, original about this.

Photo of Oh Dear Charlotte

I never comment your blog jane, but i just want to say congratulations. i made my blog in the hope that it will take me too somewhere in the fashion world.


Congratulations! That first pair of leather sandals are amazing--so sexy!

Photo of Annie

these look amazing!!! congratulations!!!! my favorite are the lace up boots - a mix of MMM and AnnD! Love it!
What's the price range for these?

Photo of shila

oh wow congrats jane! they all look great! I hope UO can ship these to asia!

Photo of Kat

Can you even draw? I think you might have more credibility if you posted your design sketches for UO. Considering the fact that these designs just look like runway knock-offs, this looks like YET ANOTHER celebrity design collaboration wherein the in-house designers design the collection and use the celebrity's name to sell the goods.

The fact that you're going to be a design student is seriously laughable.

Photo of gennie

congrats jane!!!! the beige boots are so you!!!!

Photo of Dana

woah wild! 17 and upstaging everyone! love the flats, and the heels too. whats the price range like? fingers crossed for affordable :) congrats girl

Photo of Shana

I just wanted to let you know about a new forum for artists as well as musicians, fashion designers, and filmmakers, http://www.PutItOn.com. As an artist I think that the mission is really great. The site gives you a free gigabyte of space for portfolio, there is no commission taken for sales, audio and visual works can been streamed in their entirety, you can create live personal broadcasts for your followers, and anything you write will be translated into 10 languages. So check it out!

Photo of Nubby

Congratulations, you're doing so much at 17 between school and blogging and designing! And your photography lately has been stunning! Big things are happening for you!!! Hopefully there will be even more styles in the future. My brother has done many t-shirt designs for Urban and enjoys working with them as well.

Photo of dannie

whoo, first kanye and now this- you are doing an amazing job, cherish this moment, i can tell its just the beginning ;;;)))

Photo of jae

congratulations! what a great accomplishment for a 17 year old - damn! and i love the bootss!!

Photo of Angie Platten

OK, I"m not so shocked about the incredible opportunity you have been given but OMG, you are only 17!?! I had no idea. No wonder you can walk around in those high heel shoes! My feet hurt reading your blog but I read anyway. I love your photography and your very unique style. AT your age, I was more like you... then reality of foot and back pain set in and now, my feet never go in heels. I have very boring shoes now but at one time, I had quite a collection and loved them. Your new styles are terrific! Keep it up girl!

Photo of JessieADORE

WOW! What a blessing!
...you're life is rather un-real. NEVER take it for granted my dear :)

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Sea of Shoes is the personal style blog of Jane Aldridge.



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