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March 24, 2009


A helpful reader recommended I stop by BuyDefintion's new showroom while I was in Austin-BuyDefintion's impressive online store has been going strong since owner Esti Choi first started it in 2007. This year she is moving into a space on South Congress and it is going to be jam-packed with amazing things, as you'll be able to see from the rest of this post!

Go peek at the site and you'll see an impressive line up of independent designers and discover some great newbies that you've probably never heard about-Esti has a very discerning eye and opened me up to some new labels like the Copenhagen-based Wood Wood, and also stocks old favorites like Society for Rational dress.
What I liked about Esti's store is that it didn't have a specific 'look'-so many times small boutiques really only cater to one kind of customer and that can be such a turn off. But there is truly something for everyone at Buy Definition and Esti seems to favor pieces that are extremely 'stylable' and versatile.

Oh, and when I say new showroom, I mean really new-when these pictures were taken, Esti and her boyfriend were two days into their move!! Wow, they work fast!

Buy Definition's soon-to-be space on South Congress...it's huge and super cute. 

A row of beautiful dresses and jumpsuits...ahhh pretty colors!

I've always had a soft spot for the pinkish-nude color of this Quail dress...flutter sleeves set my heart a-flutter. I photographed it against the light so you could see that it has an open back. Lovely.

Hot pants for a babe with a bod. Sooo cute.

Remember that episode of Sex and the City when Carrie wore a green mini skirt with a little peplum in the back? Yeah, Quail's Valentine skirt reminded me of that too!

Shofolk's sandals-so sweet. But that little saddle shoe is the best.

^This leather jacket by Tankus is exquisite-all crackly and love-worn. Esti showed me how the collar is moldable-so cool. I just ordered one for my mom and I to share.

Beautiful Esti modelling one of her neckpieces from Fernanda Pereira.

I think it's safe to say that Esti is the queen of jumpsuits. Check out the onesies section of her site. She has two from Society for Rational Dress that I am crazy about!

^The one of the right is almost the same as the Society for Rational Dress jumpsuit I bought last year, but this time it has a little chain halter. 

A hot little Catherine Holstein number.

This tuxedo jumpsuit by Sea is the perfect formal jumpsuit.

While I was checking out the showroom, I came across this Wood Wood jumpsuit and couldn't help myself. It was calling out my name. It has an almost aviatrix feel to it.

I love it so much that I had to wear it the day after I bought it.

If you're ever in Austin, give Esti a ring and check out her showroom-and if you're not in Austin you can always check out the online store.
My trip to Buy Definition made my whole trip to Austin worth it, and thanks so much Esti for showing me around! Can't wait to stop by the completed showroom next time I'm in town.

xx jane


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